Advertising

Our first assignment, advertising. I've always been on the consumer side of marketing, but now the tables have turned. I will now develope enticing ways for consumers to purchase a product of my choosing through written advertisments for three different companies. Becoming the seller has given me a different perspective about advertising; tone and word choice impact the consumer and could possibly make or break the sale. Taking into consideration the intended audience is crucial. Some products are less expensive than others, for example a professional suit from Sears versus the same item at Nordstrom therefore you can infer that your audiences will vary. This advertising assignment might just be a true test as to what kind of consumer and audience member I am, Sears or Nordstrom.

Professional Communication

I'm a Professional Communication major with a minor in Business Management; at this point in my academic career, I'm unsure which direction I'm headed in specifically, but I have recognized what some of my interests are. I strongly enjoy being exposed to new ideas and concepts regarding Professional Communication both in my personal life as well as my academic and professional lives. More specifically, I've discovered a recent interest in a general sematics course I took at Alverno College which exposed me to the ideas of how people perceive the world around them, how ideas and thoughts are interpreted and how this differentiates from the ideas of others and what we do personally to effectively interpretate the ideas. I find this communication concept very interesting and would like to know anything I can about it; your thoughts are welcome.