Advertising

Our first assignment, advertising. I've always been on the consumer side of marketing, but now the tables have turned. I will now develope enticing ways for consumers to purchase a product of my choosing through written advertisments for three different companies. Becoming the seller has given me a different perspective about advertising; tone and word choice impact the consumer and could possibly make or break the sale. Taking into consideration the intended audience is crucial. Some products are less expensive than others, for example a professional suit from Sears versus the same item at Nordstrom therefore you can infer that your audiences will vary. This advertising assignment might just be a true test as to what kind of consumer and audience member I am, Sears or Nordstrom.